It’s holiday season and MailChimp is ready to help you make the most of it! Using a redesigned dashboard, pre-built segments, and personalized web fonts, get ready to gear up your marketing efforts through the holidays!

improve Holiday Marketing with Mailchimp

Let’s take a look at the newest updates, shall we?

THE ACCOUNT DASHBOARD

As a busy entrepreneur, you want to spend your hours running your business, not pouring through reports. The redesigned dashboard helps provide you with the valuable data you need. Here are a few items you can now see at a glance:

  • Orders and revenue that are being generated from your campaigns. Additionally, if you’ve connected your online business with MailChimp, you can also track the revenue & orders that are a direct result of your emails!
  • Where your customers are coming from. Whether they are finding you from social media or a MailChimp form, the dashboard will show you which signup sources are working best for you!
  • Campaign performance, See how many people are opening your emails, as well as how many of them are making purchases because of it!

If you want to see this information without logging into MailChimp, you can sign up for the weekly account summary message that goes directly to your inbox instead!

And if you’re one to check your dashboard on your phone, hang tight! The updated MailChimp Mobile app for iOS and Android is coming soon.

PRODUCT BLOCKS

As an online retailer if your store is connected to MailChimp, then this feature is perfect for you! Move your Product content block into your campaign and MailChimp will do the work for you. Your product image, title, price, and product URL will automatically integrate. Additionally, product description, price, product title, and even a call-to-action can be tailored by you!

PREDICTED DEMOGRAPHICS

Ever wonder about who is subscribing to your mailing lists? Predicted demographics can help! With gender and age prediction, MailChimp allows you to personalize marketing efforts to target your base. Another bonus? Connect your store with Shopify, WooCommerce, Magento, or BigCommerce, and you can use this feature at no extra cost!

A FEW OTHER UPDATES TO NOTE

  • Shopify and MailChimp are now working together! Because of this, you can find important MailChimp data straight on your Shopify control panel.
  • Personalize your web fonts in the campaign builder to streamline your personal brand!