So here’s a question for you: are you on Pinterest? As an e-commerce business, you may want to consider the platform. These days, it’s not just DIY central and a wedding planning extravaganza. In fact, many shoppers use the platform to guide their decisions.
Why Add Content to Pinterest?
Reports show that 87% of pinners bought something due to the social media platform’s influence. Consumers look to Pinterest for information regarding products, how people use them, and if other consumers like them.
In fact, people are more likely to shop on this platform than any other social media channel. Think of it this way: Pinterest actually guides its users through their shopping journey. First, they find inspiration, then they find information that eventually leads to their purchase.
People come to pinterest to shop
The platform helps people get into the right mindset to shop. They expect to find inspiration that moves them to the point of action. Over half of Pinterest’s users are there specifically to shop.
PInterest shoppers are beneficial to businesses
The platform’s users who come to shop are actually more likely to recommend your products to their friends and family. In fact, many Pinterest users are bloggers or influencers in their own right and will often share their purchases with their loyal audiences as well.
Not only are they willing to share the wealth, these shoppers typically purchase more products than they originally intended and spend more money than they planned.
What’s not to like, right?
Make a move
If you’re a Shopify user, you can take advantage of the platform by adding buyable pins If you need some assistance or want to get your e-commerce business set up on Shopify, get in touch with us! We just happen to be Shopify experts! Make sure to get the most out of your online presence by utilizing social media platforms to assist your online store!