Planning the site structure is an integral part of not only how the site looks but also how it is searched on the web. The user experience and call to action is critical to converting a viewer into a customer. Planning starts with the site map. The site map is a list of all main topic areas of the site, as well as sub-topics, if applicable. This serves as a guide as to what content will be on the site, and is essential to developing a consistent, easy to understand navigation within the site. Keeping the end-user of the web site – aka your customer –in mind when designing your site is the most important goal. These are the people who will be learning about your service or buying your product. A good user interface creates an easy to navigate web site, and is the basis for success.
During the planning phase, we will help our clients decide what technologies should be implemented. Such as what CMS (content management system) such as WordPress to utilize, as well as any contact forms, call to actions, marketing ideas, etc. are discussed in the planning phase of your web site project.