Every business owner under the sun knows about email marketing. But, while email marketing can be hugely productive and lucrative, it can be a complicated and confusing process. Most business owners don’t even know where to begin with their email list. And anyone with their own inbox has been assaulted a time or two by unwanted brand emails. So, in order to avoid being that business, you refrain from sending emails all together. Don’t let that be you! There are some customer emails that you should be sending. Stay tuned!

4 Customer Emails You Should be sending

There are a few customer emails that could easily change the game for your business. So, let’s get to it!

1. thank you Customer emails

Saying thank you should come as second nature to you. But when you’re busy running an online empire, things can slip through the cracks. That’s where thank you emails come into play.

Sending a thank you email when you’re already at the top of mind for a customer can really make an impact. Now, remember. You don’t have to be stiff and professional. In fact, we encourage you to be on-brand; whatever that might look like for your business. It’s important to infuse some personality into your communication efforts in an attempt to stand out.

It’s okay to make things a little more casual. In fact, customers respond better to emails that catch their attention and entertain them. So, keep that in mind when you’re saying thank you.

2. Shipping notifications

When a customer makes a purchase, they’re likely anxious to find out when their item will ship. While there are ways for your customers to track their shipping progress within Shopify, you should keep them in the loop.

Sending out shipping notifications will 1) keep your business front of mind for your customers and 2) help you earn their trust.

3. reminder emails

For some reason, a customer has stopped using whatever it is you’re selling. Life happens. Whatever it is that you sell, there are a myriad of reasons a customer may have stopped using your product before they’ve reached the intended results. It’s important for you to have an idea of what those reasons could be.

Sending out timely email reminders is a great way to rebuild relationships and ensure they’re getting their money’s worth out of your products.

4. surprise & delight customer emails

Is there a customer who stands out? Are they consistently promoting your products on social media? Maybe they’re pushing referrals your way left and right. Whatever it is that they’re doing to make themselves known to you, you want them to keep it up.

A great way to build and maintain relationships with star customers is to send out surprising, delightful emails to them. These emails can be…

  • a simple, personal note letting them know they’ve got your attention and that you’re grateful for their loyalty.
  • an invitation for exclusive access. Maybe your brand is the kind that has people clamoring for your attention. If that’s the case, letting these star customers know they’ve got it can be huge for developing loyalty.
  • a free gift. Hey, you can’t go wrong with a free gift. People love free things.
  • a coupon. Consider setting up a special discount code for stand out customers!

Need a little help getting your Shopify store up and running? Let’s chat!