Alright Shopify users! Here’s the news you all have been waiting for. You can now simplify your e-commerce experience by managing your business through Shopify while also selling on the world’s largest online marketplace: Amazon!
What are the benefits?
Increase your sales.
Amazon is a high traffic channel with an unbeatable online presence. With over 184 million visitor’s a month, Amazon provides you the opportunity to get your products in front of a lot of potential customers!
It’s been reported that when a seller joins an Amazon Marketplace, they’ve experience a 50% increase in sales!
Get new customers!
While it would be unlikely for an Amazon user to search for your store specifically, it isn’t unlikely for them to search for your particular product! By exposing your products to Amazon’s customer base, you’re giving your product the fighting chance to beat out your competitors.
Just by making one sale, you afford your store the opportunity to win repeat business from the Marketplace consumer.
Give your customers what they want.
Just like Farmer’s Markets, shopping malls, and food truck rodeos, customers tend to prefer online marketplaces when online shopping. The Amazon Marketplace offers variety and the all-in-one convenience that most consumers are seeking.
Competitive advertising: Google Product Listing Ads (PLA)!
Most recently, Amazon has been running Google Product Listing Ads (PLA). As an advertiser, you’re subject to an impressive jump in traffic.
Thanks to Amazon’s spending power, brand recognition, extensive product inventory, and shopper loyalty, your Google Product Listing Ads can pack a powerful punch yielding remarkable results.
If you’re a current client and you need help getting this set up, contact us as soon as possible!