Chances are, you’re noticing a slight dip in customer activity lately. In the wake of the holidays comes the dreaded slump. Sales slow way down as people let their credit cards rest from overuse. It can be frustrating!
An underrated but simply way to increase your sales is to acquire some reviews!
It turns out that people really utilize that shiny little five start rating system pretty consistently. Think about it, when was the last time you purchased something online? Did you research the product at all? Did you find yourself scrolling through a couple reviews?
Chances are, you answered yes.
Reviews are your business’s stamp of approval. In the online world, it’s hard for a consumer to know what they’re getting into. Trusting an online company is something many customers struggle with. Customer and product reviews allow for a potential customer to get a real feel for not only how you conduct business, but also for how your product performs.
We would recommend browsing the Shopify App Store. It’s full of options for different apps that will make collecting customer reviews that much easier.
A few apps to consider:
This particular app allows for you to ask your customers specific questions as they’re leaving their reviews. For instance, say you’re selling t-shirts. Ask your customers what size they usually wear to give readers something to go on when selecting a size for themselves. This feature helps your customers leave specific reviews that potential customers will actually find helpful.
This app gives you license for full customization making collecting reviews as easy as possible. judge.me also allows for you to customize your post-sale emails and schedule them so they’re reaching your customer at the perfect time.
Sound familiar? It might. It’s one of the best-known review apps around. While the price is a bit steeper, it includes every feature you’ll ever need. Those features include: email review forms, social integrations, mobile optimization and more. This is one of those situations where you get what you pay for. Yotpo integrates with platforms like Facebook Ad Manager so you can use your positive reviews to the fullest advantage!
This app was developed by Shopify’s in-house developers. If you’re just getting started, this is likely the ideal place to start. It provides you with the essentials without costing a pretty penny.
Now reach out for reviews. But where?
- Start with friends and family. Simply reach out and ask if they’d be cool with reviewing your business and/or product.
- Reach out to past customers. First of all, it looks awesome for your business if you’re communicating with your customers. Thank them for their purchase, ask if there’s anything else you can do to make their experience top notch, then end the email encouraging them to leave a review. You could even go the extra mile and offer them a discount coupon code if they do!
Happy collecting!