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It’s likely you’ve heard that email marketing is pretty important in any business, but especially so in e-commerce. But you might not know why. Well, when used thoughtfully, email marketing can build loyalty and trust in your brand. As you know, capturing your customer’s attention is hugely important and can be quite difficult. But with email marketing, you get to speak to your customers directly at a time that’s convenient for them. This helps you build relationships with prospects, leads, current customers, and even past customers. So, how can you get started? We recommend Constant Contact.
What is constant contact?
Constant Contact is an email marketing program that makes things easier and faster for you. They’ve been a leading expert in email marketing for over 20 years, and they know exactly what you need. They’re your trusted partner in all things email marketing, and they’re in it to help your small business succeed.
Why Constant Contact?
Look totally professional
Whether it’s your first day with your new gig or your fifteenth year, Constant Contact can make you look totally legit. They have hundreds of templates for you to choose from, and you can fully customize them to match your branding. Don’t worry, you don’t have to be a tech geek to get it right. Their editor is seriously easy to use!
Be an email collecting ninja
Okay, so you might be wondering who on earth you’re supposed to be sending all these emails to. Don’t have a list already? It’s no problem. You can easily collect emails on your website, through Facebook, on mobile, etc.
know the important things
Real-time analytics is a real game changer. Email marketing is a constant game of test and change. So, it’s vital for you to see which emails are working and which ones aren’t. Constant Contact offers you a robust analytics dashboard to help you make all the important decisions with the right information.
one word: engage
It’s one thing to send your customers pretty emails. It’s another to get them to interact and engage with your content. Getting their attention is great, but eliciting some kind of reaction and response is even better. You can integrate polls and RSVPs directly into your email, and your customers can take immediate action.
Constant Contact works with the tools you’re already using like Shopify, WordPress, Hootsuite, and more!
Want to take your e-commerce experience to the next level? We’re Arya Creative, and we are e-commerce creators who happen to be Shopify Experts. Get in touch to rock your e-commerce business.