If you’re a business owner or entrepreneur, it’s safe to say you frequently think (read: worry) about marketing. With so many different strategies out there, it’s tough to know which approach is the best.
But traditional marketing efforts are no longer as effective. With the shift into the online world, the market has completely shifted. Buyers are now in control. But with inbound marketing, you’re able to direct the buyer and influence their behavior according to their buyer analysis.
If the idea of inbound marketing stresses you out (we get it, blogging, social media, SEO, marketing automation, personalization, segmentation takes a lot of work!), you’re in luck.
Hubspot Inbound Marketing Platform
HubSpot simplifies inbound marketing. It offers you the software, services, and support you need to keep your sanity. Additionally, it helps you keep track of every interaction your customers have with your business. With HubSpot, you can easily track ROI and customer data while simultaneously taking advantage of every customer engagement opportunity.
Manage marketing activity
Instead of balancing multiple integrations, haphazardly piecing together a marketing strategy, manage all your marketing activity with HubSpot. You can group your marketing activity by campaign which allows for you to see the real return on investment across the entire funnel.
Optimize Lead Generation
How are you capturing leads? Understanding your buyer and their behavior online is an integral part of successful marketing efforts. With HubSpot, you can easily capture leads, convert visitors into buyers, and analyze buyer behavior.
You’ll get access to tools that will allow for you to collect information from every person that visits your site. Additionally, you’ll have access to collected forms, kick back emails, and a comprehensive dashboard that has all the information you need about your site visitors.
This sounds cool! Now what?
We’re a registered HubSpot service provider, so we can get you set up with this awesome lead generation tool along with your website build. Inbound marketing will drive traffic to that awesome new site we just built, and the lead generation tool will help you do something with all that traffic!