Have you heard the good news? Shopify is releasing Shopcodes! You’ve probably seen these little seemingly nonsensical black and white and white scribble boxes around before. And If you’re in the retail space then you’ll recognize them as QR codes. But if you’re not, here’s a little breakdown on QR codes, or what Shopify is now calling Shopcodes!
What are QR codes?
These handy little tools are quick response codes that are machine-readable optical labels that contain information about the item to which it is attached. Basically, that’s fancy speak for a code that holds a lot of important information.
They’ve evolved quite a bit since their invention in 1994. QR codes were initially used by the automotive industry to track vehicles during manufacturing. But now, they’re primarily used as a mechanism of e-commerce. And they’re mostly powered by Android and iPhone devices.* At this point, they’ve all but replace those standard UPC codes you’re used to seeing. This is mainly because they are capable of storing so much more information, like:
- product tracking
- item identification
- time tracking
- document management
- general marketing
*Bonus! With the iOs 11 update that released on September 19th, you’ll be able to scan QR codes directly from the native iPhone camera app!
Introducing Shopify QR codes: Shopcodes
These codes are exclusively for shopping, unlike traditional QR codes. They are unique and trackable. See where traffic and sales are coming from in your Shopify Analytics dashboard.
Shopcodes: How to get them & how to use them
- Install the shopcodes app
- You can start creating codes immediately that direct your customers to a specific product page or even directly to checkout.
- You can even attach discounts to specific codes so that your customers can save instantly.
Ready to get started with your own Shopify store? Get in touch! We’re Shopify experts who can get you set up for success from day one!