If you’re a business owner with a website, we’d like to ask you…
Is your website mobile-friendly?
The way people behave online has changed drastically the last few years. With a huge surge in smart phones that are more like hand-held tablets, more people are relying on their mobile devices for most of their information consumption than ever before.
If you’re website isn’t mobile-friendly, you could be…
Missing out on traffic.
Statistics report that more than 60% of internet users are surfing the web from their mobile devices. Mobile users are looking for quick, digestible pieces of information. Optimizing your website for mobile use will ensure an increase in traffic.
Hurting your SEO.
In the spring of 2015, Google updated it’s algorithm to include mobile-friendliness in its ranking process. Not only that, but a mobile-friendly site will reduce your click back rates and your bounce rates, both of which can hinder your SEO ranking.
- Click back: this implies that a user landed on the website and determined that it was insufficient. When that happens, the user then utilizes the back button to navigate back to the main results page in search of a better site.
- Bounce rate: the user does not click through to another webpage on your site. Instead, they either click on a link within your site that navigates them away from your site, or they manually type in a new web address to navigate away from your site.
Mobile users behave differently than traditional desktop users. Because they’re seeking quick informational results, they’re more likely to make decisions impulsively. It’s been reported that more than 55% of consumer shopping time spent online is through mobile devices. As a whole, mobile users spend more money, too.
Unsure if your website is mobile-friendly? This handy tool will test how your website performs on every device. It will also provide you you with a report on how to improve your site!