So, you’re likely familiar with sales channels if you’re a Shopify merchant. Some of the first channels introduced in 2015 were Shopify were Facebook Shop, Pinterest, and Wanelo. Sales channels were designed to connect Shopify users to new customers.
New channels have been added like Messenger and Amazon. But now Shopify is working towards bringing in new ways to connect its users with new customers to grow their businesses. In fact, 60% of Shopify users have installed at least one channel.
Connect with millions of shoppers with new channels
Shopify is opening up its platform to the thousands of developers in their partner ecosystem. So that means in 2017, the number of Shopify channels will grow significantly. Soon, you’ll be able to share your products with new audiences in a whole new way!
New channels on the horizon:
- Kik: this channel will recommend your product to 300 million of their Gen Z users.
- Wish: This app will show your products to their 5+ million shoppers tailored by their interests.
- A commerce & content experience channel with Buzzfeed is coming this summer
Easily discover, add, and manage channels
Shopify makes it easy for you to discover the most relevant channels for your business. They don’t only make tailored recommendations for you, they even make it easy for you to access the necessary data to make educated decisions.
In fact, Shopify realizes that more businesses function on the go these days. So they’ve made it possible for you to discover and manage your sales channels from your Shopify mobile app. You’ll be able to scroll down and tap to learn about new marketplaces, compare them, and install them straight from your mobile device.
Find and set up the right Sales channels
Shopify is aware of the stores that are similar to yours. So they’ll actually make suggestions based on which channels those stores are using. Tap the “+” sales channel button for recommendations tailored to your store. This is a great place to start.
Don’t worry about having to figure it all out. Shopify will actually walk you through everything that’s required to set up a channel. This way, you won’t miss any crucial steps or potential sales.
With channel reports, you’ll finally be able to see how each channel is working for you. So you’ll be able to see the top products sold, orders by channel, and total sales with this report. The channel reports give you instant feedback so you can make educated decisions about how to improve your approach.
Let us help you get set up with Shopify for your business!
Visit the Shopify App Store to get started with channels.