We chatted with you last week about the basics of a great product page. So now that you’ve got yours all set up, you’re looking for ways to make it even better. It’s no secret that a great product page can make or break an e-commerce business. So we’ve rounded up a few tips on how to optimize your product page.

Optimize your product page

You’ve already got the basics, which we discussed last week:

  • Product
  • Branding
  • Copywriting

But now you need to introduce some finesse into the mix. So to optimize your product page, you’ll want to:

Introduce a clear call to action

Your product page has one main job: to get your customer to purchase your product. But are you telling them to do that? You’d be surprised to learn how many online retailers miss the mark on providing a clear call to action. Your goals should be to make buying your product as easy as possible for your customer. Give them a “Buy now” button and tell them what to do with it.

have great product photography

You’re relying on a computer screen (or more realistically, a mobile device screen) to communicate the awesomeness of your product. Great product photography that expertly highlights your products in all their glory is a must. This is an investment worth making.

determine if you provide the appropriate amount of information for your price point

If your product is simple and sold at a low price point, you don’t need to overwhelm your customer with all the words. But if your product is a little more complex, or if you’re selling at a higher-than-traditional price point, your copy should back that up.

ask yourself if your copy informs your customer what your product will do for them?

Okay, so your mom and friends will probably buy your product(s) because they like you. But beyond that, you actually need to inform your customers what your product will do for them. Will it make their lives simpler somehow? Does it inspire a certain feeling? Will they suddenly feel motivated to accomplish certain goals? You’ve got to inform them here.

Determine if your brand sounds like a human

Ah, yes. The trap most businesses fall into–sounding like a robot. Or worse, sounding like a business. These days, your brand voice should reflect that of an actual human. Bring your business to life by giving it personality. Take a read through your product page and make sure it sounds like a good friend telling someone about this great new thing they found!

Now you’re armed with all the necessary information to rock your product page. Ready to get started with your own e-commerce business? Get in touch. We happen to know a thing or two about that world.