As an online store owner, your number one concern is getting people to buy your product. It’s true, it’s the customers who make the store. Establishing a successful marketing strategy is tough. And you didn’t start your store to be a marketing wizard. But one way or another, it has to get done. Well, you’re in luck. There’s a new relationship budding in the online world, and it’s going to change your e-commerce life. Shopify and HubSpot are partnering up to make your marketing life simpler.
Shopify and HubSpot; what it means
This new partnership brings inbound marketing into your e-commerce business. What does that mean? Well, you’ll generate more traffic with paid plus organic, build your brand into something your market loves, and increase the revenue from your existing customer base. Jump start your growth with these new tools and tactics.
What is inbound marketing?
It’s pretty simple. Inbound marketing is a technique to draw customers to products and services with content marketing, social media marketing, search engine optimization and branding.
When you connect Shopify and HubSpot, you can expect to see a big impact on your marketing efforts. Adding inbound into your marketing mix will help you rank in organic searches, establish your brand, and grow your social reach. Ask yourself one question: do your customers know exactly what you stand for? If the answer is anything other than an emphatic heck yes, you need inbound marketing.
With SHOPIFY and HubSpot you can:
Convert traffic into sales. Did you know that over 95% of website visitors don’t buy anything on their first visit? With HubSpot, you can create optimized product pages, develop optimized landing pages for ads, and customize the online shopping experience for your customers with strategic emails.
Personalize your marketing. Instead of blind guessing, use your customers’ online behavior patterns to develop your marketing strategy. That’s right, you can use your customer’s purchase history and website behavior to customize email campaigns, optimize web pages to avoid abandoned carts, and establish customized upsell campaigns.
Track and attribute revenue. Finally get some clarity on how well a sales funnel is working by tracking your customers from their first visit to their most recent purchase. HubSpot for e-commerce provides direct attribution reporting between marketing efforts and digital dollars spent.
Need a little help getting started with your own online store? Get in touch! We’re Shopify experts and we can get you set up for success!