One of the most important aspects of knowing your business is knowing your customer base. To help you out, Shopify has rolled out new and updated reports! As a member of a Shopify plan, you will be able to see new finance reports. For those members that are a part of Advanced Shopify or Shopify Plus, you’ll also get to see in-depth customer reports.
what are the new reports?
Finance Reports
These reports will automatically track all sales, refunds, and payments that occur within your store. Especially relevant, you can use this report monthly to find out your total amount of sales, taxes, and payments. With the one-click Financial Summary, you’ll also be able to easily pull up the data you need for tax-time!
First-Time vs. Returning Customers
This report is perfect for taking a detailed look into your customer base. And by learning who is purchasing as a first-time customer vs. who is a returning customer, you can easily adjust your marketing strategy. This set of reports is available for all Shopify merchants regardless of your plan!
Customers Over Time
If you want to know when your customers started coming to your store and placing their orders, this is the report for you! Take a look at what your high times are vs. your low times and whether an adjustment to your marketing strategy is needed.
These are just a few of the reports that are now available to Shopify users! Being able to quickly access data that is targeted to your store, will allow you to make the perfect choices for your business!