While it my seem that you can post to social media 24 hours a day 7 days a week you should not. Social media etiquette is quickly becoming a conversation you should be having with anyone that is posting for your company. Here are some general guidelines and best times to post to each media outlet. Just starting out?! Use this as a guideline on where to start. Already up and running?! Then you have great information at your finger tips to know when to post and what your followers are reacting to. Study the numbers to learn. This is a moving target so you will need to experiment and take the time to study the results.
Facebook– Wed @ 3pm or afternoons @ 1-4pm
- Every 5th post should be selling focused.
- Content should be appropriate and using the voice that you want your brand to have.
- 2-4 post a week is enough, too many may turn people off. Up to twice a day for some businesses is appropriate.
Twitter– Monday-Thursday 1-3pm or Monday-Thursday 9am-3pm
- Can post up to 20 times a day. Never more than once an hour.
- Interacting with followers, mentions or tags do not hold back.
- Small businesses should focus on 5 a day for maximum interaction.
Instagram – Wednesday @ 5pm
- 2 or more posts per day.
- Create a standard “look” for your instagram. Meaning use consistent filters and fonts.
- Keep personal post on your personal instagram. Integrate a personal voice on business account but make sure it is consistent.
Linkedin-Tuesday-Thursday from 12-6pm
- Post once a day.
- 20 posts per month will reach 60% of your followers.
- Make sure each post is content rich.
Pinterest – Saturday Mornings or Fridays @ 3pm
- 5 or more times a day.
- Set up boards that are content rich and are appropriate to your company.
- Use promoted pins to help reach new followers or pinners in this case!
Google+ – Wednesday 9am -10am
- No more than 3 times a day.
- Google is looking at Google+ for impressions which will be important for ranking.
Tumblr– Fridays @7pm or Sunday-Tuesday 7pm-10pm
- 5 posts a day, but 10-15 is not going to hurt you.
- Best way to reach an international audience.
- Also a good way to build a brand presence and interact with followers.