So, you have a product you want to sell. You’re ready to explore the idea of setting your own online store, but you’re not sure where to start. You’re not alone! Most entrepreneurs confess that figuring out where to get started is the hardest part. The process can feel overwhelming. So we’re breaking things down for you today.
How to Open an Online Store
name your business
Naming your business can be a bit tricky. You want something unique and memorable, but it also needs to be something people can understand. Establishing brand recognition will be so much easier if you’ve put strategic thought into the name of your business.
Register your domain
Your domain name, or site URL, may actually play a major role in picking your business name. It’s always a good idea to have your domain match your business name if possible. When you start adding in variations, the chances of your customers memorizing your URL decreases. You want to aim for something like businessname.com if you can!
There are several places you can register a domain:
- Go Daddy
- Google Domains
- Hosting sites like Bluehost, Host Gator, Dreamhost
- Website Builders such as squarespace, wordpress, and Wix.
However, if you’re specifically setting up a website for an online store (which you probably are since you’re here), we’d recommend buying your domian through Shopify. It’ll make the process of getting your online store set up much easier.
Choose your store platform
While there are plenty of ways to build an online store, we highly recommend using Shopify. It’s easy to use, they have excellent customer support, and it’s affordable. We believe it’s the best e-commerce platform available.
Brand your business
Take the necessary steps to successfully brand your business. You’ll need to establish the visual elements of your brand such as logo, color pallette, and graphic templates. Additionally, you’ll need to consider your brand’s approach, voice, and how you want to present it to the world.
Hire the experts
There are a few things that are worth your investment when you’re getting started witha business. And hiring the experts to get your brand and website established is definitely worth your investment. You want to have a strong, powerful launch, and the experts can make that happen for you.
If you’re ready to get started with your online store, get in touch. We’re Shopify and branding experts, and we’ve helped countless stores launch successfully!