You’ve been struck with an awesome idea. Whether it came to you suddenly over drinks with friends or it’s been brewing for years, you’re ready to take action. That’s awesome! But now you might be wondering WHAT DO I DO!? Don’t worry. We happen to be experts in all things e-commerce. So we’re going to lift the curtain a bit and share what you need to know when you’re starting a Shopify store!
Starting a Shopify Store?
1. Establish your branding
You have a product that you can’t wait to sell. That’s exciting! But in order to make a memorable impact on the market, you need to be recognizable. So an important step when you’re starting a Shopify store is to establish a brand that’s going to stand out. We’d highly recommend hiring a professional for the job, but if you’re tackling this yourself, make sure you establish these six brand style guide components:
- Brand story
- Logo
- Color Palette
- Typography
- Imagery
- Voice
2. Choose additional sales Channels
73% of those who shop online use multiple channels to conduct a single purchase with a brand. So while it’s important to have your Shopify platform, it’s also wise to incorporate the additional sales channels. Luckily, Shopify makes it really simple for you to do this! You can add:
eBay
Amazon
Social Channels
Kik
Google Shopping
3. Prepare your content
The content that lives on your site is so important. It plays a major role in your brand story, and it’s often your chance at a first impression. So be sure to prepare consistent, compelling content across the board. You also want to be sure to check the content for mistakes: spelling errors, grammar, and broken links.
4. install an analytics tool
Analytics are key! So you’ll want to be sure to have an analytics tool set up from day one. This data will give you valuable information about your visitors and customers.
The cool thing is, Shopify actually has a native analytics tool that will be good to go from the start. But you may also want to consider a 3rd party tool like Google Analytics. This tool is the most well-known, and it’s robust!
5. Determine your tax & shipping settings
Profit is fundamental to the success of your business. So you’ll want to make sure that you have the appropriate tax and shipping settings in place to protect your profit. The last thing you want to do is unknowingly eat into your profit by not charging enough. You may also need to add sales tax depending on where you live. Not sure if that’s you? Check out this guide here.
Are you ready to get started and rock your own e-commerce business? Get in touch. We’re Arya Creative, a branding, web design and development agency who specializes in e-commerce and Shopify.