Any time you scroll through your social media feed, you’re the witness to several calls-to-action. And as a business owner, you’re likely aware of calls-to-action in general. But did you know they can have a major effect on the success of your business? Let’s take a look at the importance of a call-to-action.

the importance of a call-to-action

What is a call-to-action?

A call-to-action is a marketing term. It’s an instruction to your audience that you’ve designed to provoke an immediate response partnered with action. They typically include an imperative verb like the following examples: call now, find out more, shop now, visit our store today.

Why do you need a call-to-action?

Well, to be blunt, you have to tell your audience what to do. You can put a whole bunch of content out into the interwebs, but without clear direction, there is a good chance it’ll get consumed then ignored. You want your audience members to take action, don’t you? The social media post you just wrote is designed to drive traffic to your site, so tell your audience to do just that. You wrote that great blog post to get people to your site. OKay, now that they’re there, what do you want them to do? Shop your new collection? Donate to a great cause? Contact you for a free consultation? Tell them!

Without calls-to-action, every piece of content you write is basically just a hope and a prayer. You’re offering valuable information for free, which is generating interest. Now, you need to do something with it.

Two tips for writing a great call-tO-action:

First and foremost, start with a strong command verb. Here are some to get you started:

  • Apply
  • Book
  • Create
  • Contact
  • Give
  • Plan
  • Select
  • Set up
  • Buy
  • Shop
  • Call
  • Visit

The first thing you want to do is immediately tell your audience what to do.

The second thing to pay attention to is to make sure to use words that provoke a feeling. You specifically want to evoke emotion or enthusiasm with your calls-to-action. If you can imply a sense of urgency, even better. This is a great chance to take advantage the whole fear-of-missing-out thing.

And really, what kind of blog post would this be if we didn’t use a call-to-action ourselves? Contact us if you’re ready to get set up your website, especially if you’re looking for an e-commerce site. We’re Shopify Experts and ready to help you with anything you need!