As a small business, it can be really tough to know which social media platforms are actually worth their snuff. And while most social media experts will tell you it totally depends on where your audience is hanging out online, we do have one little tip for you today.
Brands, as a whole, tend to perform better on Instagram than on any other social media platform.
It could be due to the fact that Instagram has over 600 million users (compared to Twitter with just only 313 million).
Posting on social media as a business can sometimes make you feel like you’re talking to a brick wall. Comments, likes, and retweets are typically rarities. But with Instagram, fans of your brand actually feel compelled to engage with your content. There’s nothing like that sweet validation!
One way to ensure optimum engagement, even if you have a small audience, is to use relevant hashtags.
Don’t let the “link” issue stop you.
It’s been said that Instagram isn’t the best for driving traffic to your site because you aren’t able to add clickable links directly into your posts. But surprisingly, updating the link within your profile has proven to be quite successful. While it can be quite cumbersome to do so, it’ll be well worth your time.
And better still, if you advertise on Instagram, you’re actually able to add a clickable link within your post.
Tag your Shopify Products on Instagram.
Instagram has recently partnered up with Shopify which allows for you to tag your Shopify products on Instagram. This feature allows for your customers to land at your checkout just by clicking on your Shopify product tag.
So if you’ve been wondering if Instagram is worth your time as a brand, we hope this post has helped you come to the conclusion that it is in fact worth it. Now that we’ve got you interested, we laid out how exactly to create an advertisement on Instagram here.