You might be under the impression that YouTube is only for viral cat videos. And the truth is, you aren’t alone in that assumption. As it turns out, there are quite a few misconceptions about the social media platform. And those misconceptions could be causing you to miss out on the benefits of the popular platform.
youtube Influences purchases
You might be surprised to learn that 68% of YouTube users watch videos to help them make purchase decisions. Over half of the consumers in the U.S. have admitted that the video publishing platform has influenced their decision about a purchase at least once.
Consumers aren’t always on the go
So, it’s a common misconception that people only watch YouTube on their mobile devices while they’re on the go. The truth is more adults aged 18 and older tune into YouTube during prime time hours than cable network channels. So the popular platform is definitely capturing its audience’s attention while they’re at home, even if they’re still tuning in on their mobile devices.
Mobile users pay attention
Mobile YouTube users are 2X more likely to pay close attention to what they’re watching than those tuning into network television. The typical person watching television is prone to multitasking with the TV on. But when someone tunes into the popular video publishing platform, they give it their undivided attention.
The most watched categories include comedy, music, entertainment/pop culture, and “how to” videos. And people are usually tuning in to relax and feel entertained.
Now that these misconceptions have been busted, let us ask you a question! Are you using the platform properly to help grow your business?
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