In case you missed our recent blog post, you are now able to easily sync your Shopify store with Amazon! This is like the best two for one deal ever. Selling on Amazon has quite a few benefits. And today we’re going to share with you four reasons why you should sync your Shopify store with Amazon!
Amazon is where customers go first!
You know how most people start their general search for information on Google? Well, that’s how customers treat Amazon when they begin their shopping. Amazon provides such a robust selection that customers can count on it to find what they’re looking for.
At this point, shoppers begin their product search on Amazon nearly 2X more often than on Google. As this trend continues, you can bet that your customers will search for your products on Amazon as well. Keep in mind, 9 out of 10 consumers will check Amazon for a product even if they’ve initially found it on another retail site.
It complements your Shopify store!
While you may be thinking that it’s wise not to rely on Amazon to generate all your revenue, it’s actually a great sales channel to use in addition to your Shopify store.
When used properly, Amazon will be a great complement to your Shopify site without compromising the direct-to-customer experience completely.
Amazon assists with brand discovery!
We mentioned earlier that consumers typically begin their shopping journey on Amazon. By using the Amazon sales channel, you are exposing your products and brands to a wealth of potential customers.
In doing so, you are essentially creating a funnel of new potential clients from Amazon directly to your Shopify site.
Whether Amazon offers your Shopify site creditability through reviews or exposure, it’s an excellent tool in legitimizing your existing store.
Amazon is an open-marketplace.
Keep in mind that if you don’t create a listing for your brand and/or products on Amazon, someone else can potentially do it for you. Without any affiliation to you or your brand, a third-party seller can represent your brand however they choose to.
By creating the listing and managing the sales channel yourself, you are able to control how your brand is presented to potential customers.
If you’re a current client and you need help setting up your Amazon Sales Channel, contact us!